Believe it or not, there were 78 Grammy Awards handed out last night. The viewers at home saw what only amounted to the highlights -- and of course, they still ran long. Everyone has their favorites and congrats to
all the winners but the
list of nominees was especially interesting.
Maybe it's me but I felt as though I was subjected to a ton of marketing and promotion for albums that seemed to be everywhere all at once, all of a sudden, all year long -- and strangely, were hardly mentioned during the ceremony. Like Lady GaGa's
Born This Way. They made such a big deal out of that album when it came out and there was all this hoopla and and remember when she popped out of that egg onstage at the Grammys last year and there were all those dancers all over the place and everything. The music industry's big night happens and no one even seems to notice what she's wearing.
I'm not a fan but I like Lady GaGa. When you get past whatever she's wearing and that horde that is forever dancing around her, she's a classically trained pianist that works hard to craft good songs and never phones it in vocally. In this day and age, that should be admired. She's a lot like Cher -- she even looks like her, a little! -- and to my ears, that song sounded exactly like Madonna's
Respect Yourself. (Don't believe me?
Compare for yourself.)
What about Beyonce's
4 -- two nominations, hardly a mention and she was a no-show. Press, promo and video for that album was absolutely
everywhere when it was released. I distinctly recall the last Oprah episode when a stadium of people were overwhelmed with an absolute army of leggy women, stomping around in heels onstage and declaring
"we run this mutha..." Everyone was chanting along, weren't they. It was so...um....exciting! Right?
I was genuinely surprised when I found out that album
barely sold 2 million copies.
Everyone who listened to the latest releases in pop and rock last year had their favorites. Adele won
six Grammys, tying with Beyonce
for most awards by a woman in one evening. But let's face it:
Single Ladies (Put A Ring On It) was the epitome of infectious candy-coated pop. It was the song you liked, whether you liked it or not.
Ah, yes. Adele. A return to real music, some said. Maybe so. But didn't they say that when Norah Jones won
five Grammys in 2002 for her very first album?
What many may be thinking and no one is actually saying is that the Grammy Awards are about what's popular, irregardless of genre. Popular = album sales. How
everyone stacked up in 2011 internationally just might surprise you. When Norah had her moment in 2002, she sold over 20 million albums worldwide. Adele's latest album has sold over 15 million units. At 5.4 million units sold of her latest album, Lady GaGa holds a distant second place. And Beyonce? Like Katy Perry, her latest album has sold only 2.1 million units. Almost
everyone in the top 40 sold over a million units -- but at 15 million and counting, Adele outpaces them all and then some. So was it really a surprise that she won 6 Grammys?
Are videos what make or break an artist? I'm not so sure anymore. It's always nice to be social -- for (most) artists nowadays,
it's an imperative -- but Adele didn't sell more than 15 millon albums because of her music videos. Check the stats. Videos get your name out there, they get you famous (and sometimes even notorious) but they aren't what sells albums.
The music industry has been in a kind of financial free fall for years,
worth half as much as it was a decade ago. Total revenue from U.S. music sales and licensing plunged to $6.3 billion in 2009, according to Forrester Research. In 1999, that revenue figure topped $14.6 billion. And yes, it's getting worse. But that's not the way
they're going to tell it.
The truth is,
the recording industry is dying. It's an old model and there are a lot of new ideas that are changing all the rules. Music -- especially independent music -- is thriving. More music is getting released now than ever and more musicians are able to make a living making music than ever. Case in point? CDBaby had
a banner year in 2011. How
you doin'?
Here's another surprise: in the top 10 albums sales for 2011 internationally, none of them are hip-hop.
Dave Grohl's acceptance speech summed up a lot of my thoughts about music:
"This is a great honour, because this record was a special record for our band. Rather than go to the best studio in the world down the street in Hollywood and rather than use all of the fanciest computers that money can buy, we made this one in my garage with some microphones and a tape machine...
"To me this award means a lot because it shows that the human element of music is what's important. Singing into a microphone and learning to play an instrument and learning to do your craft, that's the most important thing for people to do.
"It's not about being perfect, it's not about sounding absolutely correct, it's not about what goes on in a computer. It's about what goes on in here [your heart] and what goes on in here [your head]."
What he said -- with a lot of heartfelt sincerity, by the way -- got a standing ovation. And then they cut him off with that techno song by LMFAO, the one that just won't go away. That song is the absolute antithesis of everything he meant. Who pulled
that switch in the control room? Ironic
and hilarious! (Party
right!)
One question that kept popping up on Twitter that didn't surprise me: Where's
Duffy?
And no, I can't talk about Whitney Houston. It's way too soon. And that tribute wasn't long enough. They could have at least let Jennifer Hudson sing the whole song but that's just me.
Here's my question: why didn't they
didn't eulogize Don Cornelius in the
in memoriam photo montage? Or Gil-Scott Heron? How did they leave
him out? He is the Godfather of hip-hop, no question. Would Don have even gotten a mention afterwards if a black man weren't hosting the show?
How about a performance tribute to Gil-Scott Heron? Only Etta James gets a moment in the sun? I know, I know -- too political, right? Still and all, it would have been nice to hear
Whitey on the Moon performed by, say, Public Enemy. But that's
my Grammy Awards show...
Unfortunately, there were other Grammys that were doled out earlier and mentioned in passing as things rolled along, so i thought I'd explain what they are and list the recipients.
In 1962, The Recording Academy created
Special Merit Awards. There are three categories: the Lifetime Achievement Award honors
"lifelong artistic contributions to the recording medium"; the Trustee Award
"recognizes outstanding contributions to the industry in a nonperforming capacity"; and Technical Grammy Award honors
"individuals and companies who have made contributions of outstanding technical significance to the recording field".
This year's Lifetime Achievement Trustees Award honorees are:
- The Allman Brothers
- Glen Campbell
- Antonio Carlos Jobim
- George Jones
- The Memphis Horns
- Diana Ross
- Gil Scott-Heron
The Trustees Award honorees are: - Dave Bartholomew
- Steve Jobs
- Rudy Van Gelder
The Technical Grammy Award honorees are: - Celemony
- Roger Nichols